
Trade under your own name.
The licence lets you run a business of your choosing out on the frontier - a going concern with your name over the door, not a blanket on the ground.
It stands for as long as the licence does.

Ground held by a whole outfit, not one survivor.
The deed grants you:
A private stretch of frontier where nothing hunts you, with folk of your choosing living on it
Everything the Luxury Estate holds - the deepest storage, furniture you arrange yourself, cooking, general crafting and a moonshine distillery
Its own key and permission system, separate from any other deed, so the whole outfit knows who is welcome and who is not
It stands for as long as the deed does.